Pictures and videos of consumers finding hair and metal wire in their Pedigree dry dog food is still all over the news. Pet owners are outraged, while Mars Petcare argues that they are “natural animal fibers” and pose no threat to a dog’s health. Mars also denies the presence of metal in the food, saying that the reason a magnet picked up the “natural animal fiber” is static electricity. Yes, you read that right. Do they really think consumers are that stupid? Check out the video:
If you found hair or “natural animal fibers” in your food, would you be concerned? Would you eat it, or serve it to others? Of course not! So why does Mars Petcare think it’s OK for your dog? Or does the “care” in their name refer only to their profits? Want to see their response to the above story, which was released to a pet blogger association? Just click here.
What are the likely reasons hairs would find their way into kibble? You need to look only as far as the ingredient list. For example, the website list of ingredients of Pedigree Adult Complete Nutrition for Dogs Steak and Vegetable Flavor begins with “GROUND WHOLE GRAIN CORN, MEAT AND BONE MEAL (SOURCE OF CALCIUM), CORN GLUTEN MEAL, ANIMAL FAT (SOURCE OF OMEGA 6 [PRESERVED WITH BHA & CITRIC ACID]) SOYBEAN MEAL, NATURAL FLAVOR, DRIED PLAIN BEET PULP, CHICKEN BY-PRODUCT MEAL, GROUND WHOLE GRAIN WHEAT, SALT, POTASSIUM CHLORIDE, BREWERS RICE, NATURAL STEAK FLAVOR, DRIED PEAS, VITAMINS …”
Aside from the obvious observations that the food is mostly corn, contains no steak, and no vegetable other than dried peas, the troubling ingredient is meat and bone meal. Meat and bone meal is made from slaughterhouse waste and dead (not slaughtered) animals. It includes things that not suitable for human consumption, such as carcass trimmings, condemned carcasses, condemned livers, inedible offal (lungs) and bones. It can include any combination of animals, which have died at farms, stockyards, or in transit, as well as at slaughterhouses. Meat and bone meal is the most likely source of the hair that is being found. Pedigree’s video above concurs with this, but doesn’t give you the (gory) details about why…
By now you are wondering why anyone would feed their dog a product based on such a disgusting ingredient. It’s simply because they don’t know. The name of the food includes steak. The picture on the bag shows steak. The advertising talks about steak. So the consumer thinks steak. Not a whole dead pig, cow lungs, and diseased chickens. And whatever other animal tissue is available. The truth is even uglier than a pig hair — or rather, natural animal fiber — isn’t it?
Stayed tuned for help in making safer and higher quality choices for your dog.